Two piggy banks surrounded by hearts. Winning at marriage.

Loss Aversion and Marriage: Simple Ways to be a Winner

Marriage Dynamics InstituteCommunication, Conflict, Connection, Criticism, Marriage Health, Reconnecting

Human beings really, really hate to lose. In economics, they call this concept loss aversion. Research shows that people feel worse about losing $10 than we feel good about finding $10 because we actually experience losses more intensely than we do gains.  In other words, we tend to focus more on negative emotions and setbacks more than we do on …